Summer of Science: Highlighting Innovation and Inspiring Research at Amgen
In the summer of 2022, I collaborated with Amgen’s R&D team to produce Summer of Science, a mini-series designed to highlight the innovative and inspiring work of the company’s scientists. This campaign aimed to demystify the research process, humanize the individuals driving groundbreaking discoveries and showcase Amgen’s commitment to serving patients through cutting-edge science. Working closely with the R&D team, I identified key scientists to feature, conducted in-depth interviews, and crafted engaging narratives that offered viewers a glimpse into the daily lives and passions of these talented individuals.
The short-form series aired throughout the summer across LinkedIn, Facebook, and Instagram, achieving over 250,000 views and a 20% higher engagement rate than previous campaigns. The campaign also drove a 10% increase in followers on Amgen’s social channels, particularly on LinkedIn, and generated overwhelmingly positive audience sentiment, with viewers praising the transparency and compelling storytelling. Internally, Summer of Science was celebrated for boosting employee pride and fostering deeper connections across departments. This campaign demonstrated my ability to blend storytelling with strategy, driving measurable results while elevating the brand’s reputation as a leader in innovation.
All artwork is designed by Arie Opzeeland.
