People of Amgen: Celebrating Stories, Diversity, and Connection
The People of Amgen campaign was the first content series I created for Amgen, designed to spotlight the personal stories of individuals within the organization. Inspired by the “Humans of New York” format, this series aimed to showcase the human side of Amgen, reflecting the company’s commitment to diversity, inclusion, and belonging. Over the past year, colleagues shared personal anecdotes highlighting their unique experiences and underscoring how they contribute to a welcoming and inclusive workplace.
The People of Amgen campaign resonated deeply, receiving over 1 million views and more than 400 shares across 19 posts. Each story demonstrated how the people of Amgen take responsibility for fostering an inclusive, supportive, and productive environment where everyone feels valued. This series not only inspired us but also reflected the powerful impact of storytelling in building connections and celebrating what makes us unique.
Through this campaign, we celebrated the vibrant diversity of Amgen’s workforce by featuring stories aligned with key awareness months, including Black History Month, Pride Month, Asian American Pacific Islander Month, Women’s History Month, Veterans Day, and more. These narratives covered a range of topics—from living with an autism diagnosis and managing irritable bowel disease (IBD) to personal and professional journeys that shaped who they are today.
The People of Amgen series on Instagram offers a heartfelt glimpse into the lives of those who bring Amgen’s mission to life. This inspiring campaign showcases employees’ personal stories, passions, and dedication, highlighting the diverse talent behind Amgen’s groundbreaking work. From scientists making life-changing discoveries to community members fostering inclusion and collaboration, the series celebrates the unique individuals driving innovation and making a positive impact. Visit the Amgen website to explore these inspiring stories and see how the people of Amgen are shaping the future of healthcare.
All artwork is designed by Arie Opzeeland.
